The ASG board is comprised of highly experienced individuals who have each made a significant impact in the automotive field, with decades of automotive industry and directorship experience.

Tom Phillips



Tom has over 40 years’ experience in the Australian automotive industry, starting out at GMH before moving to Toyota Motor Corp Australia where he was Sales and Marketing Director. Tom has always had an interest in the 4WD/SUV market and during his time at Toyota was instrumental in introducing the Prado to Australia.

In 2000, Tom moved to Mitsubishi Motors Australia where he was the Managing Director and CEO. During this time he managed a successful restructuring of the business and in 2002 Tom was named South Australia’s Businessman of the Year.

Since leaving Mitsubishi in 2005 Tom has held a number of board roles including his current roles as chair of the Southern Adelaide Economic Development Board, chair of Flinders Partners Pty Ltd, board member of Safework SA Advisory Committee and director at Archer Exploration.

Mark Larkham

Non-Executive Director

Mark is a well-known motorsport professional having had a successful career as a championship driver and team owner. During his time in motorsports at the top level of the sport in Australia, Supercars, Mark was responsible for identifying, securing, managing and maintaining an annual multi-million dollar income stream via sponsorship, merchandising and endorsements. This provided him with the opportunity to hone his extensive commercial, marketing and PR skills over his career.

Mark was a foundation member of V8 Supercars Australia (then called Touring Car Entrants Group Australia TEGA), was elected to the Board of Directors of TEGA and subsequently the Board of Directors AVESCO/V8 Supercars Australia. He served eight terms during 1998-2006.

Today, Mark is a V8 Supercars commentator for Network 10 as well as Director of the Australian Institute for Motorsport Safety, a member of the CAMS National Track Safety Advisory Committee and brand ambassador for quality automotive products.

Peter Alexander

Non-Executive Director


Peter has over 20 years’ experience in the automotive industry. Initially breaking into the field as an apprentice motor mechanic, he then went on to IVECO as National Sales and Marketing Manager before moving to Subaru Australia as General Manager Marketing, where he played a key role in Subaru’s industry leading changes to their automotive distribution channel.

Peter joined the Australian and New Zealand wholly owned subsidiary of Polaris Industries in 2004 as Managing Director. He was tasked was tasked with transitioning an underperforming private distributorship into a wholly-owned subsidiary. Today, Peter is credited within Polaris as being responsible for making Polaris Australia and New Zealand the most successful international and highest volume business outside North America.

Peter also has a proven record for identifying business opportunities. He launched Victory Motorcycles in the Australian market with their Melbourne flagship store becoming the second highest volume dealership in the world within its first year. In 2013, the Australian business was recognised as an integral platform for Polaris in the global re-launch of Indian Motorcycles. Polaris operates in more than 100 countries yet the strategy Alexander led in relation to the Australian company owned flagship motorcycle store strategy is unique.

In 2016 Peter was awarded the position of Vice President within Polaris Industries in addition to his role as Managing Director for Australia and New Zealand.

Bryce Wedemeyer

Non-Executive Director

LLB, BBus (Acc), G Dip CA, G Dip Fin, Dip PM, JP (Qual)

Bryce is a commercially focused, results orientated professional with 15 years’ experience in finance, investment markets, business management and law. Currently engaged with Strategic Equity Alliance Pty Ltd as a Corporate Advisor Bryce has held senior management roles within both the private and public sector and has experience in dynamic and difficult environments. He is a leader with the ability to add value, improve efficiencies and drive change in organisations. Bryce has considerable experience and proven successes in advisory, mergers and acquisitions, corporate restructuring and debt and equity financing from his time working in the law and for major accounting firms.


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